Overview

Translating Handwritten Gratitude into a Digital Experience

What began as a meaningful analog initiative—where teammates exchanged handwritten notes of appreciation—has now evolved into a fully functional digital experience that scales recognition and strengthens culture across the organization.

The app allows employees to recognize each other by tagging shared values such as Courage, Trust, Passion, and Participation. These recognitions appear as posts that can be liked, commented on, and celebrated by the entire team, creating a dynamic feed of positivity and peer-driven feedback.

The Solution

From UX Audit to Product Redesign: Enhancing Every Interaction

The experience was designed around simplicity, emotion, and clarity. Employees can:

• Send recognitions with a short message and a chosen value

• Track received and given values in their profile

• Comment and react on recognitions

• See team-wide culture trends at a glance

Key Outcomes

Living culture, even in Slack

To extend the experience beyond the app, quick-value recognitions can also be sent through Slack emojis—allowing employees to give lightweight, real-time kudos directly from their daily workflow.