01Overview
Translating Handwritten Gratitude into a Digital Experience
What began as a meaningful analog initiative
Where teammates exchanged handwritten notes of appreciation—has now evolved into a fully functional digital experience that scales recognition and strengthens culture across the organization.
Values in Action
The app allows employees to recognize each other by tagging shared values such as Courage, Trust, Passion, and Participation. These recognitions appear as posts that can be liked, commented on, and celebrated by the entire team, creating a dynamic feed of positivity and peer-driven feedback.
02The Solution
From UX Audit to Product Redesign: Enhancing Every Interaction
The experience was designed around simplicity, emotion, and clarity. Employees can:
Send recognitions with a short message and a chosen value
Track received and given values in their profile
Comment and react on recognitions
See team-wide culture trends at a glance
03Key Outcomes
Living culture, even in Slack
To extend the experience beyond the app, quick-value recognitions can also be sent through Slack emojis—allowing employees to give lightweight, real-time kudos directly from their daily workflow.
01Overview
Translating Handwritten Gratitude into a Digital Experience
What began as a meaningful analog initiative
Where teammates exchanged handwritten notes of appreciation—has now evolved into a fully functional digital experience that scales recognition and strengthens culture across the organization.
Values in Action
The app allows employees to recognize each other by tagging shared values such as Courage, Trust, Passion, and Participation. These recognitions appear as posts that can be liked, commented on, and celebrated by the entire team, creating a dynamic feed of positivity and peer-driven feedback.
02The Solution
From UX Audit to Product Redesign: Enhancing Every Interaction
The experience was designed around simplicity, emotion, and clarity. Employees can:
Send recognitions with a short message and a chosen value
Track received and given values in their profile
Comment and react on recognitions
See team-wide culture trends at a glance
03Key Outcomes
Living culture, even in Slack
To extend the experience beyond the app, quick-value recognitions can also be sent through Slack emojis—allowing employees to give lightweight, real-time kudos directly from their daily workflow.
