Overview 

When digital innovation plays at a championship level

For over six years, Santex has partnered strategically with one of the world’s leading golf equipment and performance brands: Acushnet Company. Together, they have developed digital solutions that simplify and elevate the buying experience for golfers, blending technology, data, and deep domain expertise.

This long-term collaboration enabled the creation of products that support the brand’s commercial strategy while seamlessly complementing its in-house teams—working as a true technology partner, not a staffing provider.

The Challenge 

Perfecting the swing of the buying journey

Golf equipment purchasing is inherently complex. Every golfer is different: physical condition, performance metrics, goals, and playing style all influence the right choice of equipment.

The challenge was clear:
How to transform a complex decision into a simple, accurate, and premium buying experience—without sacrificing professional-level precision?

The solution also needed to adapt to real-world constraints:

• Limited connectivity on golf courses.

• Online and offline usage.

• Continuous evolution of the sport and its players.

Technology had to enhance the experience, not get in the way.

The Solution 

A digital caddie for smarter decisions

The result was an application that started on mobile devices and later expanded to the web, becoming an ecosystem of seven applications designed to support golfers throughout their journey.

Professional evaluation, personalized recommendations

The app supports fitters in conducting comprehensive player evaluations:

• Physical attributes

• Performance data

• Playing objectives

• Individual preferences

Based on this analysis, the platform recommends the most suitable equipment and models for each player.

Real data, real performance

Through integrations with tools like Trackman, the solution captures key swing and performance metrics, enabling fully customized equipment recommendations backed by data.

Built to evolve with the game

From day one, the platform was designed with adaptability in mind:

• Online and offline functionality when connectivity was limited.

• Continuous iteration to incorporate new metrics and workflows.

• Scalable architecture to grow alongside the business and the sport.

Key Outcomes 

Better decisions, better results

The impact was measurable across experience and business performance:

• Higher equipment conversion rates driven by data-based recommendations.

• Premium, personalized golfer experience that strengthens brand loyalty.

• Empowered fitters, combining professional expertise with digital precision.

• A living product, continuously evolving with the game, technology, and market needs.

This case shows that when technology is designed with true domain understanding, it doesn’t just support the game—it raises the standard for performance, experience, and brand connection.