From POC to ROI: How to Bring AI into Real Business

In this new episode of Tech Changing Talks, Roqui Safadi, Head of STX Lab at Santex, sits down with Pablo Sierra, Solutions Architect for Generative AI at Amazon Web Services.

A conversation on how to move beyond the AI hype and build sustainable adoption strategies that drive real business impact. Designed for leaders, developers, and teams looking to innovate with purpose and turn AI into a true competitive advantage.