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EP 19

Data, Fuel, and Human Criteria

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61min

How do you turn vast amounts of data into a service people actually value? In this episode of The Bright Box Files, Juan Santiago talks with Mauro Cercos, General Manager of YPF Digital, about turning information into context, decisions, and valuable experiences.

How do you turn vast amounts of data into a service people actually value? In this episode of The Bright Box Files, Juan Santiago talks with Mauro Cercos, General Manager of YPF Digital, about turning information into context, decisions, and valuable experiences.

Starting from a real challenge in the energy industry: how do you connect physical assets, operations, users, and data to make better decisions?

In this episode:

• Why having more data does not always lead to better decisions.
• How to turn information into context, intelligence, and execution.
• What happens when a physical experience expands through digital channels.
• Why a solution cannot scale if it does not solve a real need.
• How to avoid leaving digital transformation trapped in pilots with no real impact.

If you work in energy, operations, product, data, or innovation, this episode is for you. Because digital transformation is not about adding an app. It is about connecting assets, operations, and decisions.

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