AI in Fintech: The Payway Case

In this season finale of STX Talks 2025, Antonio Safadi, Head of AI at Santex, sits down with Gisela Brossard, Head of Data & Analytics at Payway, to unpack what it really takes to scale AI within an organization.

Gisela shares how Payway moved beyond experimentation to achieve over 90% internal adoption, turning AI into a core business capability. From the concept of “dog years” in AI evolution to the critical role of human connections in an increasingly automated world, this episode offers a clear perspective on technology leadership and data-driven culture.

A must-listen for organizations looking to bridge the gap between AI ambition and real business impact.