There is a lot of information about best practices when designing a web wizard flow, such as clear beginning and end step, use on novice users or infrequent processes, etc, and any team with time on their hands can try following those practices, but what about the next step? At the end of the day the most important thing about a web wizard is knowing that users complete it, and don’t hate the process at the end.
The only way to know how well your web wizard is implemented is to measure the percentage of users that complete the wizard out of the total number of users that start it-convergence.
Measuring your Web Wizard
The most important thing for analyzing convergence in web wizard is of course measuring, and the following list will give you a good idea of what you need to measure. The idea is to avoid subjective analysis:
It’s impossible to cover everything you can analyze about this subject, but at the end of the day the important thing is to dedicate time to analysis the web wizards. Sit down with your team and check the measures, you never know in what layer a problem could be occurring – front-end, back-end, infrastructure – and everyone could have different ideas about what may be happening that causes an error, or identify what new variables could be measured and lead you to the answer you are looking for, and all with and the added bonus of motivation and ownership from each member of your project.
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