Resource Center

Here you will find valuable information for succeeding in the digital age - from seemingly simple tasks like setting up an email account, to the "no wonder they've got experts for this" type of information such as, the key features and differences between open-source and out-of-the-box e-commerce tools.

Tools & Tips

The tools and tips in this section are a compilation of the knowledge we’ve gained through years of experience in web development and online marketing. Consider these a reflection of our "ah-ha!" moments. We hope they’ll give you the same reaction.

The development of a successful website is no easy task. We should know - it’s what we do each and every day. But we love the challenge, and, even more so, love the results. In fact, we are so passionate about what we do, that we can’t help but share our knowledge with you. And if you’re still stumped, contact us. We’d be happy to help and get to know you a little better.

Using Social Media to your Advantage

While the Web and worldwide communication keeps barreling forward, Internet marketing strategies also continue to evolve at an insanely fast pace. The birth of Web 2.0 and the social media revolution has brought many changes to the way we share information and connect with others. It's no secret that if you want to stay ahead of the game, you have to know how to use social media and search engine optimization to your advantage.

Web Design Checklist

If this is your first venture into the online industry, you’re probably wondering what materials you’ll need to design your Web site. While it’s important to hire a trustworthy Web development company (like us of course), it is also important to collect business materials (yours and competitors’), sample websites you like/dislike, and other information that will help illustrate your vision.

Use this checklist to help you organize your thoughts and materials. When you’re ready to meet, contact us and we’ll show you how to transform your ideas into profits.

Your Company Information

Business Cards
Company stationery
Marketing & Sales Materials (brochures, manuals, postcards, advertisements and other promotional tools)
Company history and mission
Recent press releases and/or articles written about the company
Client testimonials
Business location information and photos
Product images and catalogs
Pricing sheets and descriptions of any products to be featured on your Web site
List of trade-shows regularly attended
Competitive analysis or other market research completed by your company
Industry publications
Competitor's Information
Itemized dreams, wishes, hopes, and desires
Competitor information and documents
Competitor Web site URLs

Consulting

Whether your goal is to rationalize product design, optimize sales, modernize your relationships with business partners, or create a detailed e-commerce plan, you must understand how these changes need to be implemented and strategically developed. Conducting business electronically requires companies to re-evaluate the way they work by developing links between customers, employees, partners and suppliers.

Even when it hurts our business, we understand responsibility and integrity come first. If we have to tell a client that his business is not Internet ready yet, we do, and that is why clients keep coming back to us.

Brand Development

The business landscape is filled with an extraordinary collection of company statements and images that do not carry the true identities of their owners.

We understand each company has an invisible essence and force that create its unique identity. Behind its products and services, there is a concept that is delivered from its people and brand.

At Santex Group Company, we help companies communicate that intangible and unique identity in an effective manner, in order to establish a strong relationship between you and your clients and to position your company as a leader in its field.

Our company was also selected as one of the three best customer service providers for the category Small Business Awards in San Diego, organized by the Small Business Association, the San Diego Regional Chamber of Commerce and the North Island Credit Union Bank.

Your Message

A message should never be obscured or overwhelmed by design. According to the most mundane business concept, every company needs to be "perfect" when hunting for prospects. Tune the "sales talk" out, and find a team like SGC who delivers what they say. Do you?

When we analyze our competition and we read what they say that they do, we wonder... How could it be possible for us to survive with so many companies doing the same thing? The answer, of course, is that few companies actually do as they say.

The first thing you need to ask yourself is: Does your message clearly differentiate you from your competitors? And if so, are you delivering what you promise in your final product or service?

Truth in messaging is a key element, no matter how big or small your marketing effort.