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Digital Technology Solutions

SGC makes your on- and off-line digital solutions come to life with a comprehensive and interactive process. Our goal is always to bring your media or application to the next level – allowing your organization to stay ahead of the Jones' day in and day out.

We will combine emerging technologies with with our strong history of web development to provide the strategic technology advantages across the world supporting your global digital initiatives. Our team will work with you to develop the technological solution that aligns with your digital strategy, and will continue to partner with industry leaders to address the ever-changing digital technology needs of business. Examples of projects already underway include solutions for mobile platforms, JAVA apps, Drupal sites and Web CMS solutions

Open Source Software Solutions

It may sometimes be reasonable to integrate Open Source products in the software solutions being developed because of various advantages offered by such products: low cost, scalability and high flexibility level.

Relying on our vast experience in Open Source software integration, SGC will provide you with the most efficient solution possible for your needs. Our proficient programmers are experienced in performing Open Source software integration with all kinds of operating systems (Windows, Linux, etc.), middleware (Oracle, DB2, WebSphere, Bea, etc.) and back-office applications (billing, CRM, etc.).

SGC can offer you a full range of Open Source development-related services including migration of existing systems to open frameworks and custom Open Source-based development. These services can be provided as a part of a big project or as a single service.

With us on your side, you can be sure that your software solution is implementing the most efficient and up-to-date Open Source technologies of those available.

If you do not find what you are looking for here please do not hesitate to Contact via our online form.

Search Engine Optimization for San Diego and Wherever You May be

By: 
Dave
Date: 
August 2nd, 2010

Search engine optimization is an important element to your online marketing strategy whether you are in San Diego or Timbuktu. SEO is far more than just Google rankings, it is an in-depth set of tactics and techniques that are employed to help you effectively target the ideal market group for your website.

Did you know?
Research shows that nearly 80% of potential Web customers use search engines to find relevant content.

SEO is also a very cost-effective way to ensure your website can be easily found through search engines. Finding your companies to fill a need on the Web has all but replaced the yellow pages from San Diego to Maine. It involves identifying relevant keywords, determining their popularity and competition among search engines, then finally narrowing down the list to focus on the most effective targeted terms to create keyword-rich content for search engines.

The focus for search marketing and optimization should be on terms related to your products and services, but you should also look at what your competition is targeting. This combination of research will support our team (and you the client) in generating the most effective targeted keywords to increase relevant page click views on your site.

One thing to keep in mind when devising a search engine optimization strategy is that, while content is the driving force behind search engine rankings, it isn't the only thing. The architecture, content and layout of your website all work hand in hand to ensure a positive user experience, which can in turn increase your rankings based on the frequency of visits.

At SGC, we offer advanced Search Engine Optimization for San Diego on a wide variety of levels to fit your company's needs. Whether you have a specific keyword 9or phrase) in mind, or if you need help creating a complete strategy, we can help. If you're looking for an effective San Diego Search Engine Optimization plan, you will find exactly what you need with our services. To further enhance your online marketing strategy, we also specialize in search engine marketing (SEM), pay-per-click marketing (PPC), social media, and email marketing.

It's true that online marketing and search engine optimization takes a significant amount of time and effort to execute, but it's truly an investment with potentially huge returns if done professionally and ethically.

Social Media Marketing Services (Facebook, Twitter, Blogs, YouTube, Tumblr, Flickr & so on)

As social media continues to grow, so does the ability to reach more consumers beyond your home market such as San Diego and allows you to reach across the web and around the world. Social media helps your business connect with customers while building and maintaining your reputation. Without it, your message - no matter how significant - may be left on the sidelines.

A successful social media campaign has the power to launch you ahead of your local competition in San Diego and is an essential component to business strategies today. A strong social media approach not only helps you connect with your target market, but can also give you valuable demographic information and consumer feedback that help to mold future plans. Setting up a social media campaign can be as simple as joining a few social networks, but the key to success is constant interaction and active engagement with your contacts on those mediums.

A stale/stagnant social media approach can actually be damaging to your company's bottom line. At SGC, we offer convenient social media services that allow your business to effectively participate in the social media sphere, while you focus on running your business. Our services span from creation and management to social networking across popular platforms, such as Facebook, Twitter and YouTube.

Social Media Strategy

We will consult with your company from our San Diego office to discover and implement a unique social media strategy that will fit your needs and your budget. We will identify what kind of interaction on which sites will be the most effective and create an organized plan on how to achieve your desired social media goals.

Company Blogs

Our team can design and setup a customized blog that can be easily managed by you or our team in San Diego. We also have experienced content writers who can create engaging and useful content specifically tailored to your company voice. Along with content creation, our bloggers can connect your content with other related blogs and blogging communities to create brand awareness and forge valuable business relationships.

Profile Management & Social Media Networking

We can help you manage and update your social media accounts by creating profiles, populating your profile with engaging content and managing guest comments and responses. Successful social media is dependent on frequent community involvement and fresh, intriguing content, which we help you to create and monitor. While Facebook, Twitter and YouTube are the social media giants, there are plenty of other networks and sites that your business can benefit from. We can help you identify these sites and plug your brand into the community.

Campaign Monitoring & Analysis

At Santex Group Company, we value results. When it comes to social media, the best way to measure results is to closely track the effects of your efforts across the web. We discover and monitor where on the web your business is being talked about and analyze the results to continually adapt and improve your social media campaign.

JAVA, J2EE, JSP & The Spring Framework

Perhaps the most difficult problem in building enterprise applications today is the wide variety platforms and operating systems. There is also a blurring of the line between what is wanted and what is needed by clients, developers, manager, and owners. All too often, people go overboard with their applications and we choose to offer JAVA because it allows the app to grow as needed. Not only can the application be scalable, but it can also perform on Windows, Linux, and Mac operating systems.

Drupal Website Development and Design in San Diego

By: 
Greg
Date: 
October 22nd, 2009

As a premier Corporately Based Drupal Web Development firm in San Diego, SGC has established a reputation as the preferred partner for companies seeking new websites built on a CMS or framework. SGC is prepared to handle Drupal-based web development services of any complexity or size for clients in San Diego and worldwide. Being the onshore hand of SGC allows us to communicate with clients and manage their projects while still providing a significant cost savings for customers with our offshore team in Argentina (Santex America). Since both teams work under the same ownership and CMMI management model, we provide the best of both worlds.

For over 11 years now, we have provided a strong team of highly skilled web developers and designers. Our Internet services and solutions have been used to complete hundreds of projects for our internal and outsourced clients in different categories, including Drupal and other popular content management systems and frameworks. SGC's web developers have built a large knowledgebase on our Wiki that enables us to deliver and develop your solution to the Web within budget.

We are proud to announce that we recently took on the building of a new version of the http://www.OceanoPalace.com website in Drupal 6. The previous site was antiquated and offered limited control to the site owner when it came to updates and management. The new content management system, built on the Drupal 6 framework, provided a solution to every one of the client's requests.

Other sites that we have recently developed using Drupal include the innovative food and dish review site http://www.Dishizzle.com, the information-sharing network http://www.IdeaEncore.com and a Bar and Drink Mix site for a popular International Vodka brand.

We are proud to brand ourselves as an active Drupal Web Development firm in San Diego and are looking forward to continued success with many other clients using this framework. With a constantly evolving set of skills, the future looks bright and we are always prepared to embrace new ideas we discover along the way.

Really Cool Drupal Web sites, modules, and tools that we have happened upon

By: 
Greg
Date: 
August 11th, 2009

Over the last two years we have become more and more immersed into the Drupal Open Source CMS and Framework. Almost daily we find new tools, modules, and Web sites that support our teams in San Diego, CA and Cordoba, Argentina in creating more dynamic and functional products for our clients. Today I want to share some of these with you.

Great Blog from Lullabot
MySQL Database Import and Migration Tool for Drupal

The New Oceano Palace Resort Website is now built in Drupal by San Diego's premier Drupal Developers

By: 
Kyle
Date: 
September 14th, 2009

We are proud to announce that the new version of the www.OceanoPalace.com website is live in Drupal 6 and built right here in San Diego. The previous site was antiquated and offered limited control to the site administrator's when it came to updates. The new site has a great CMS built in Drupal and allows for a wide variety of page and content management.

Wordpress Blogs Theming Development Design Web

Blog Theming and Development

For most of our projects, we base our work on the Drupal platform. However, some clients seek a more simplified Blog and streamlined option that does not require Drupal’s extensive modules. At that time, we choose to deliver a solution based on WordPress here in San Diego.

WordPress Blogs are an open source software solution based on PHP and MySQL, which allows it to be used free of cost. You can use it on any kind of personal or commercial website without having to pay a single dime in royalties or fees to its original offerer. It is built on the LAMP Platform (which is again open source) and licensed under GPL.

WordPress Blogs Features, Advantages & Benefits

User Friendly - You don’t really have to be experienced to use WordPress when you are a new user/visitor of the website. The administration section is also easy to navigate and it is even easy to add articles/content/blogs to your website.

Plugins Extend Functionality - WordPress plugins allow developers to do just about anything they want and can be installed in a jiffy. For example, if you want to paginate your blog posts, just look on Google and you can easily find the relevant plugin that will do the job for you. Most importantly, many of the plugins can be added by our team in San Diego which saves in development time for all projects.

Standards Compliant - WordPress follows all major web standards and keeps your blog or website compliant to the rules that have to be followed when running a website. More on these rules here.

SEO Friendly - Search engines have to be kept in mind when building a website. WordPress uses many different functions that allow us to search engine optimize your website so you can be found on the Internet. For example, sending pings to other sites, making categories, tagging your posts, use of h1/h2 tags, cleanly named URLs, etc.

Large Community Support - According to recent statistics, WordPress is used on more than 1% of the websites on the Internet. This large user community backs the development of this software, so updates and enhancements are readily available on WordPress. There are also many forums from the community that provide rapid support for many development needs.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Online Marketing 

While the Internet offers many opportunities to capture markets, increase awareness of your business and foster strong relationships, none of this can be done without an effectively optimizing your Web site for the search engines. Search Engine Optimization Targets keywords, audience specific messages and sponsored advertisements to help ensure the right people are sent your way from the major search engines (Google Bing and Yahoo), right away.

We develop a specific media strategy that emphasizes, your offerings and connects you with buyers... To make you more money and bring you more clients!

If you want more info connect with us and we will make it even more simple.

To best support our clients Web sites being found by the search engines we have researched and implemented the best practices in the realms of:

Search Engine Optimization (SEO) Services 

Research shows that nearly 80% of potential Web customers use search engines to find relevant content. Our expertise will help drive some of that traffic to you.

SEO is a cost-effective way to ensure your website can be easily found through search engines. We optimize your site’s potential by focusing on the keywords your target market uses when searching for your products and services. We’ll review as many relevant keywords as possible, determine their popularity and competition among search engines, then narrow down the list to the most effective targeted terms we can use to create keyword-rich content for search engines.

Sound like a lot of work? Well, it’s an investment with huge returns. While a picture may be worth a thousand words, on the Internet, even the coolest website wouldn’t be seen without the time and effort needed to fill it with appropriate keywords. Our goal is to get you top listings in the major search engines, so we’ll work with you every step of the way.

We’ll conduct a technical review of your site based on the short and long-term goals you have outlined. The architecture, content and layout of your website all work hand in hand to ensure a positive user experience. We’ll analyze all three for optimum utilization, presentation and reflection of your goals and image.

Don’t forget that you’ll be competing for space that’s highly sought after. Just like the top news stories appearing above the fold in today’s newspaper, when it comes to search engine results, you want to be one of the coveted top three listings. Location, location, location is the rule, and using targeted keywords is the way to secure the best spot. We’ll review and rank your existing terms by popularity, competition and density.

Our specialists know the ins and outs of Google, Yahoo and a variety of other widely used search engines. We’ll look at popular search terms being used for your products and services on each of these search engines. Not only will we focus directly on terms related to your products and services, but we’ll also look at what your competition is using as well. This combination of research is what will help us to generate our list of suggested targeted keywords.

Now that we’ve established the final list of keywords, it’s time to get technical. Industry standards are constantly changing, so we’ll stay on top of them to ensure we incorporate the best practices into your site. We’ll optimize your website by writing effective meta tags, developing keyword-rich copy and performing content enhancements and URL optimization – all the steps that make a difference in how you rank among search engines.
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Search Engine Marketing (SEM) Sevices 

What’s better than an award-winning website? One that reaches the people already searching for your kind of products and services.

The Internet, after all, is an inexpensive medium that delivers global reach, real-time feedback and instant access to millions of people. Don’t just use it to post cool graphics – make it a core part of your business strategy. At SGC, we know that creating a professional Web site is only a small part of maximizing online presence. An effective Search Engine Marketing strategy is the key to reaching the right audience, turning traffic into profit and ultimately securing long-term business success.

Our marketing specialists will work with you to develop an online marketing strategy to reach potential customers in San Diego and beyond. Unlike traditional advertising methods, online campaigns can be tracked, so you immediately know your return on investment. We will help generate traffic to your website through these core components of successful online marketing.
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Pay Per Click Management (PPC) 

Ever wonder how to calculate ROI on a print ad? With Cost-Per-Click (CPC) marketing, the results are completely track-able, so your investment is never in question. Because you pay only when someone clicks on your sponsored listing, CPC marketing is a cost-effective way to drive and measure traffic to your website. Your ad will appear when someone searches with the keyword you specify, so the audience will not only be pre-qualified, but already actively searching for your products or services.

From simple text ads on search engine result pages to cutting-edge media ads on industry-specific sites, CPC marketing allows you the flexibility to work within your budget and messaging needs. You determine your budget, the amount you’re willing to pay for targeted keywords, and you can even modify your ads based on the responses you get. Not only do you get in front of active prospects, but you know how well your ad is doing by measuring the number of prospects that click through to your site. One click-thru may cost you $1, but it could result in your biggest sale of the day.

As with SEO, our team of experts will help you determine the competition and cost for targeted keywords, as well as the best text and graphics to use for your ads. We’ll also work with you to monitor results and modify campaigns. With an effective CPC campaign, you can gain exposure for your website and reach the right people at just the right time.

Our Services Partnered With:

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Social Media Services 

Connecting with site visitors through online channels is a key component of building a well rounded online marketing presence. The interaction amongst site visitors and your business is key to building both trust and brand recognition. This is something that requires both time and effort. We can help you to ensure that the time and effort being put forth is directly on target with your long term goals.
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Email Marketing with eConnect 

Our eConnect email marketing software is a powerful email marketing system designed to fit all of your online communication needs. It is equipped with automated tools for ease of use, multiple list capability for customized messages, and measurement tools to track the success of your campaigns, it is the perfect solution for an easy and affordable way to send an effective, eye catching email campaign.
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