All posts by Santex

Software Outsourcing: Case Study Argentina

By Gonzalo Fernandez

According to Tholons, both, the city of Buenos Aires and Córdoba rank among the best outsourcing destinations in the World.  Unquestionably, Argentina’s software industry is smaller than the other IT industries in the globe like India’s, Ireland’s or the Philippines’, however, many Argentinean and South Americans cities are regarded as world class service centers.

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Minding the Tech Gap: Internet and technology penetration in the world.

By Gonzalo Fernández, Market Analyst

We spend so much of our time online on our phones and laptops that is easy to forget that there are still plenty of people who are not connected to the internet or that do not even know what a computer is. We are so used to hearing about income and economic inequality that we don’t see that ever widening gap between the rich and poor people in the world is also brought about by technological progress; the so called technological gap.

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Leading the Art of Software Development

By Juan Manuel Vilmaux, Senior Project Manager at Santex

No single technique or engineering process can guarantee 100% success in software development. In fact, picking a software development approach has more in common with joining a cult than it does with making a technical decision. Too often the human element is overlooked in the process.

Another factor is that many companies will not even attempt to evaluate different methodologies, but simply embrace the most popular or trendy one. The fact is there is a vast number of methodologies and techniques, that if chosen correctly, can make our work easier and more efficient.

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Magento: the king of eCommerce

By Miguel Balparda, Magento Developer at Santex

Now more than ever, eCommerce is front and center in the retail strategy conversation. In the first quarter of this year, online shopping surpassed the USD 50 billion dollar barrier in the US at the same breaking records in Latin America.  Brazil, Mexico and Argentina are the biggest markets. Leading the technology to drive eCommerce applications, Magento has become the #1 platform for online shopping. In fact, this software platform has grown so popular that eBay bought it in 2011.

Technically speaking, Magento is an open source web application based on one of today’s most popular and complete frameworks: Zend Framework. The framework itself has everything a developer needs to use and really fits with Magento Core. This rich eCommerce solution has some of the most accepted features in merchant stores, is easy to install, and comes already integrated with Paypal.  Another major plus is that Magento is written in PHP, one of the most-commonly used programming languages in the world.  Moreover, big & small package carriers such as UPS and Fedex have integrated Magento into the backbone of their infrastructure to unify ordering and shipping.

One Magento’s biggest advantage is that it provides the merchant with a full set of reports regarding the status of the online store.  For businesses with an international client base, Magento offers store management in different languages under the same installation process: this means that the platform stock control only runs through the decision making of one administrator.

There are a few drawbacks that anyone considering implementing a Magento framework should consider.  One of its most common problems is its slow response capacity. In order for it to run smoothly, it must have at least a VPS (Virtual Private Server).  Some advance caching systems are needed for rapid loading times. Another important disadvantage for this technology is that it has a steep learning curve: time and effort are required to operate the system, even for the most technically sound of developers.

However, the platform really is a complete suite for a running a fully functional enterprise: Stock and price points can be managed, as well as customer subscriptions and newsletters.  A Content Management System (CMS) is provided as a regular feature.  Magento also owns a marketplace for its extensions: Magento Connect. Through this option, merchants can purchase extensions to customize and enhance their online platform. In fact, the magento community is varied and developers can access to numerous tools and resources like Magento Commerce boards and StackOverflow.

About the author – Miguel Balparda has been developing Magento for almost four years. During this time, he has witnessed the exponential growth the platform has undergone; today it is one of the largest and most popular online stores in the world. There is a great deal of documentation and resources available for both merchants and developers. It is best to start by scanning the official Magento website, where you can find resources to get in touch with the application, as well as free extensions to learn the structure of modules. Miguel can be contacted at


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Latest events at Iowa!

From 3/11 to 3/15, team members from Córdoba, Argentina and San Diego, California visited Santex Des Moines, Iowa office.

The purpose of this trip was to kick-off the new office space in Des Moines and introduce the new team members to the global Santex Family.

Moreover, we attended the Drake University Job Fair and hosted the Iowa Tech Community at the Des Moines Tech Brew where we met-and-greeted with local clients.

We experienced an awesome week!

Santex Sports Day!

Last Saturday February 16th, we shared a great sunny day all together.

We spent a wonderful day playing all kinds of sports like tennis, basketball, ping pong, volleyball, swimming and the Argentinian “truco”!

During the afternoon, a soccer match was organized. Other technology companies took part of it and HP targeted the victory! Thanks to Intel & Mindsmack for taking part!

Thank you all for making this event a real success!

It’s all about our PASSION!

Check out the pictures!

Santex Sport Day